Tidio Pricing Explained: What It Actually Costs

Meter one: the plan

This is the ordinary part and the part everyone understands. You pick a tier, you pay monthly or annually, the price does not move. We are deliberately not printing the tier prices here, because vendor pricing pages change more often than blog posts do and a stale number helps nobody. Read them on the source and write the figure down. Then keep reading, because that figure is roughly half the story.

Meter two: Lyro AI, billed separately

Lyro is Tidio's AI. It is not folded into the plan price. It is charged apart from it, starting at around $32.50 a month for 50 AI conversations.

An "AI conversation" means one exchange the bot handles rather than one message, so a visitor asking four follow-up questions is normally still one conversation. That is a fair way to count. The issue is not the counting method, it is that the count decides the price.

Fifty conversations a month is small. It is a couple of enquiries a day. Any business with real website traffic will pass that, and once you do you are on a bigger AI package. We are not going to guess what the larger packages cost, because Tidio does not publish a single per-conversation rate and inventing one would be worse than useless. The structural point does not depend on the exact figures: the AI is its own subscription, and it grows with your volume.

Meter three: paying to remove someone else's name

By default the widget on your website carries Tidio branding. Removing it costs roughly $16.67 a month on the lower tiers. That is not a large sum, and it is not unusual in this industry, but it is worth naming for what it is: a small recurring fee for the right to have your own storefront look like your own storefront. It matters most to consumer brands, where a stranger's logo on the chat bubble reads as slightly unfinished.

Tidio figures as published on its own site, last checked July 2026. Check current pricing before you decide anything.

The free plan is an AI trial in disguise

Tidio's free tier includes 50 Lyro conversations, but they are a one-off allowance rather than a monthly reset. Spend them and free AI is finished, permanently. This catches people out, because almost every other free tier in software refills on the first of the month. If you are evaluating on the free plan, you are evaluating against a budget that never comes back, which is not enough runway to learn whether the AI actually answers your customers well.

Why three meters is hard to budget

A fixed cost is easy: you write it in the spreadsheet and forget it. A metered cost requires you to forecast the thing being metered. For AI conversations that means forecasting your own traffic, and small businesses are generally terrible at that, because traffic arrives in lumps.

Think about what actually moves the number: a marketing email that lands well, a seasonal peak, a supplier delay that triggers a wave of "where is my order" questions, or a product going briefly viral. Every one of those raises AI conversations, so the invoice goes up in the months you are busiest. Sometimes that is fine, because revenue went up too. Sometimes, as with the supplier delay, costs went up while revenue did not.

There is a second, quieter effect. Once a meter is running, people start managing it. Teams narrow what the bot is allowed to answer, or turn it off on high-traffic pages, to keep the bill down. That is the opposite of what you bought it for. A tool you deliberately use less is a tool you are paying too much for.

How to work out your own number in ten minutes

1. Look up how many chats you handled last month, then take your busiest month in the last year rather than your average. Budget for the peak, not the middle.
2. Assume the AI handles most of them. That is the goal, and it is also the worst case for the bill.
3. Find the AI package that covers that number and add its monthly price to the plan price.
4. Add the branding removal add-on if you want your widget unbranded, which most businesses do.
5. Now do the same sum with 3x the volume. If that answer frightens you, the pricing model is not right for you, regardless of how good the product is.

What flat pricing looks like instead

For contrast, here is how EzyConn charges. One price covers the plan and the AI, and Professional removes the EzyConn badge with no add-on. AI runs on GPT-4o and Claude on every tier including the free one. Nobody is charged per seat and nothing is charged per resolution.

There is no second invoice. You choose the cap before you pay, annual billing takes 20% off, and no usage pattern turns $25 into $200. Full detail on the pricing page, and the feature-by-feature version sits on our Tidio alternative page.

When Tidio's pricing is genuinely fine

If your volume is low and steady, three meters cost you almost nothing extra and you get an easy, well-built product for it. Metered pricing only hurts at scale or at volatility. A shop with twenty enquiries a month that does not care about the watermark is not being badly served, and switching would be effort spent for no gain. Whether that is you is the subject of is Tidio worth it.

Common questions

Competitor figures here are limited to what the vendor publishes on its own site and were last checked in July 2026. Where a number is not published we describe the pricing model rather than estimate. Always confirm current pricing at the source.