AI Chatbot for Web Design Agencies: Use It and Resell It
Web design agencies have two chatbot problems at once. Their own site leaks enquiries at night, and their clients keep asking for chat on the sites they build. The first is a qualifying job. The second is a pricing and branding question, and it pays to know the limits before you quote.
The short version
- On your own site, qualify. Budget, timeline, platform, scope. Four answers, one minute.
- Removing the EzyConn badge comes with Professional. A client site can carry only the client brand in the chat.
- Count chatbots, not clients. 1 on Free, 3 on Starter, 10 on Professional.
Your own site is the leakiest one you own
Agency sites are beautiful and quiet. Someone lands on the work page at half past nine in the evening, likes three case studies, and wants to know two things: how much, and how long. Neither is on the site, because agencies hate publishing numbers. So they fill in a form, or more often they do not.
A chatbot does not have to give a price to fix this. It has to ask the questions you would ask on a first call, and promise a real reply. That turns an anonymous evening visit into a qualified lead sitting in your inbox before you wake up.
Qualify in four questions
Most agency time is lost on calls that were never going to close. Budget was a tenth of your minimum, or the site was built on a platform you refuse to touch, or the person asking has no authority. All of that is findable in a chat window.
| The bot asks | What it tells you |
|---|---|
| What is the budget range? | The one question that saves the most wasted calls |
| When do you need it live? | Separates a real project from a daydream |
| What is the site built on now? | WordPress, Webflow, Shopify or something odd |
| New build, redesign, or ongoing work? | Routes to the right person on your team |
| Who signs off? | Tells you whether you are talking to the decision maker |
Publish budget bands rather than a single number, and let the bot repeat them. Ranges do the filtering without committing you to anything. The people who leave at that point were never your clients, and the ones who stay have already agreed to your general shape of pricing.
What to escalate, and what to answer
The bot answers the repeating stuff: what your process looks like, how long a typical build takes, what a discovery phase involves, who owns the code, whether you do hosting, and how support works after launch. All of that lives on your site or in your proposals already.
It escalates anything about a specific project. Custom scope, fixed quotes, contract questions, and every message from an existing client about their build. Current clients should reach a human fast, because a project manager answering in ten minutes is worth more than a clever automated reply.
Setting up chat for clients: branding, chatbots, and honest limits
Once you have chat on your own site, clients ask for it. Two things decide whether that becomes a service line or a headache: how the branding works, and how many sites one account covers.
Branding first. Removing the EzyConn badge comes with the Professional plan, so a client site carries only the client brand in the chat. If the client wants the widget to look fully their own, or you want it to look like your agency's product, price that plan in. More on the branding distinction in our note on chat widget branding. Each client site then gets its own chatbot, trained on that client's own pages, so the plan you pick decides how many clients one workspace can hold.
| Plan | Price | Chatbots and seats | Messages a month |
|---|---|---|---|
| Free | $0 forever | 1 chatbot, 2 seats | 500 |
| Starter | $25/mo | 3 chatbots, 3 agent seats plus the owner | 5,000 |
| Professional | $95/mo | 10 chatbots, 10 agent seats plus the owner, badge removal | 25,000 |
| Enterprise | Talk to us | Seat volume and invoicing to suit | Custom |
Now the arithmetic. One client site needs one chatbot, so a single account covers three clients on Starter and ten on Professional. Past ten, you put each client on their own account. That is often the better model anyway: the client pays their own bill, their conversations stay with them if they leave, and you charge for setup, training the bot on their content, and monthly tuning. Annual billing takes 20% off, and the numbers are on the pricing page.
Where the actual margin is
Reselling a licence at a markup is thin work. The money is in the part clients cannot do: writing the answers, deciding what escalates, wiring the handover into their team, and reading the transcripts every month to fix what the bot got wrong. That is a retainer, and it renews because it visibly saves the client time.
It also makes your builds stickier. A site you maintain plus a chatbot you tune is a much harder thing for a client to move away from than a site alone. We look at the wider version of this in our guide to AI chatbots for agencies.
Setting one up on a client build
EzyConn trains by crawling the site, so a finished build is already most of the knowledge base. GPT-4o and Claude are on every plan, and answers come back in many languages, which is useful for clients with an international audience. Teams, Slack, WhatsApp and Zapier work on every plan, Free included. Add the widget at the end of a project, spend an hour on the escalation rules, and hand the client something that works on day one.
Frequently asked questions
Can a web design agency run chat for its clients?
Yes. Each client site gets its own chatbot trained on that client's content, and Professional covers up to 10 chatbots in one workspace. Removing the EzyConn badge also comes with Professional, so a client site carries the client brand in the chat rather than ours. Price that plan into the retainer for any client who wants the widget to look fully their own.
How many client sites can one account cover?
It comes down to chatbots, and the limits are simple. Free gives one chatbot. Starter at $25 a month gives three. Professional at $95 a month gives ten. One chatbot per client site is the rule, so an agency with eight active chat clients needs Professional, or needs each client on their own account.
Should clients pay for their own account or sit under ours?
Both work, and the choice is commercial rather than technical. Keeping clients under your account gives you one login, one invoice and full control, which suits a retainer model. Putting each client on their own account keeps the billing off your books, scales past ten sites, and means a client who leaves takes their own account with them. Many agencies do the second and charge for setup and tuning instead.
What should the chatbot on our own agency site do?
Qualify. Budget range, timeline, platform, and whether it is a new build, a redesign or ongoing work. Those four answers tell you within a minute whether an enquiry is worth a call. The bot can also answer the questions that repeat forever: what you charge for, how long projects take, what a discovery phase involves, and who owns the code at the end.
Is a free plan enough to trial this on a client site?
Usually yes. The free plan is $0 forever with no credit card: 2 seats, 500 messages a month, one chatbot and the mobile app. That is enough to prove the idea on one client site before anyone signs anything. When it works, you move up for more chatbots and more messages.
Try it on one client site first
The free plan is $0 forever, no credit card: 2 seats, 500 messages a month, one chatbot on the client's site. Prove it works, then price the retainer.
Start freeLast updated . EzyConn plan details, chatbot limits and badge removal are current as of August 2026. View more guides.